How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career all together. You know it’s a thing that must be handled and when you’re not making efforts to learn how exactly to market your music more effectively then you ought to know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the standard elements of an effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at at this time and determine if you know and understand just what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing many your personal money and time into your music career. If you’re certain your absolute goal is to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of these key components minus the essential third element in a music marketing campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much far better you’d be if you went to work on these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to concentrate on the elements that are most productive for your music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message in their mind. Everything you do should create a knowledge for you and your music constantly. Approach this with precision and a firm direction as well as your music business foundation will be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you’ve made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know that you’re for real. That you value them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of your music marketing processes will flow and flourish so easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s better to talk about these things than it is to create them happen in your job but this is what the music business is centered on so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these things out on paper nevertheless, you that a lot of bands and musicians will find a hundred and one ways to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then neglect to ask for the sale. Or you’ll ask for the sale solution to often and just forget about connecting together with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and head on out there and do a couple of music marketing, but if you are not touching all three components of this process on how to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to distribute nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you build up a headline like this against my 3 step process. Facebook Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it does not connect and that my pal is a no no. It’s 100% self interested and sadly, it’ll fail each and every time it’s used.
Fans and media see right through this. All of the band wants is the money. For a few unknown reason the band is expecting us to at once over to the link contained in their press release and go through the buy button. But where’s the bond? What about the awareness we need BEFORE they ask for the sale?
How To Market Your Music More Effectively